Spring Into Your New Hue
Shifting a brand toward a younger audience is always a challenge. When the goal is to spotlight the smaller bags that draw in Gen Z within a larger collection, the right creative approach keeps that focus exactly where it needs to be. "Spring into Your New Hue" highlights the unique colors, modern hardware, and other details that make Baggallini bags stand out.
The Website
The Email
(Split into Two Images for Ease of Viewing)
(Split into Two Images for Ease of Viewing)
The Instagram Ads
The Other Social Media Ads
Some Additional Assets
